If you analyze the marketing strategies of the real estate companies, you will find the majority of the brands walking along the same lines. For example, they are promoting their brands and properties over traditional mediums like Newspapers, advertising boards, and digital displays. As for the digital marketing practices, they are happy to promote their brands over social media sites or at the classified advertisement sites. As the majority of the real estate companies have embraced the usual marketing techniques, it has triggered jeopardy. Hence, if you want your real estate marketing campaigns to deliver your marketing messages in the most Impacting manner, you need to think along a different line. Come up with entirely different approaches and orientations as well as unique real estate marketing tools that will get the best engagement with the target customers.
You should target Facebook Live.
Needless to say, video marketing has emerged as one of the best digital marketing techniques. The benefit of video marketing is that it projects a real-time impression of the brand. As such, you should target Facebook Live events to promote your brand as well as your portfolio of projects. This will certainly grab the attention and focus of the target customers better.
If you want your properties to attract the prospective tenant faster, come up with live shows on Facebook. This will introduce the property to the prospective tenants in the most practical manner. Though virtually, prospective parties can feel like they are living at the venue, and thus, they can make the rental decision faster. You will be impressed to find these events producing the most relevant leads and inquiries to capitalize on.
Alternatively, you can come up with videos to promote the properties. You can customize the best video templates for promotion to get unique marketing resources for your campaigns.
Your marketing and advertising copies should evoke the emotion of the prospective customers.
If you have to drive the prospective customers to react to your call to action, you need to convince them on their emotional level. As such, it is important that you use marketing copies that will evoke the emotion of the prospective customers. For instance, you may try to trigger their fear of loss. This requires you to highlight the point that you are already getting ample responses, and you are in the course to decide the rental with another tenant. As for an alternative, try such copies that address their emotions with their homes. These tricks come very effective in establishing an emotional bonding between the properties and their prospective customers. To materialize this plan, don’t hesitate about investing in professional copywriters. They can get you the most emotion-evoking marketing copies for driving your campaigns.
Promote the areas around the property
The location of the property, the standard of living there, as well as the convenience and ease of living are the points that significantly influence the chances to get the property rented faster. Does your property have the necessary amenities and facilities available nearby? Is the location liveable and life is pleasant there? What about the connectivity of the place with its adjacent areas? While promoting the property for a rental, or marketing properties for sale, promote the location itself. This is going to convince the prospective tenants and the buyers to decide on the deals, faster. While doing this, promote the aspects that you feel are the USP of the location. However, keep in mind that these USP should be decided, keeping in mind the type of the property and the profile of its prospective buyer or tenants.
SMS Marketing has never gone out of the trend
Though SMS marketing has been in practice for years, it has never turned out of fashion. Rather, it is still highly relevant and effective in communicating your message to the target audience. So, why not you try this trick? You must be having the phone numbers of the prospective customers, looking for properties in the same location. Whenever you have a property to rent out or for upright sale in the same location, shoot SMS to these targets. Rather than the customers knocking your doors, it is always better to take the first step in contacting them.
The best thing about SMS marketing is that it always has the highest chances for the recipient to open and read it. Higher will be the rate in this regard, faster are the chances of the property to be rented out or for sale.
Promote your property on sites like Airbnb
Especially for the properties that you aspire to rent out as homestays or as bed and breakfast, it will be wise to promote the property on sites like AirBNB. Doing this, you can promote the property before the widest base of relevant customers. As such, you expect to get consistent bookings and the best deals. Today, tenants prefer to look for these properties on similar platforms. As such, you can reach out to them faster. You can communicate and negotiate directly with the prospective parties, without the agents in between. This way, you can expect better revenues, as you need not share it with the intermediaries as commission for giving you business.
Roll out incentive schemes for referrals
Another effective trick to try is to reward people with incentives for the references they offer. Ask your buyers to refer people to your facilities, and the moment you get referral business, be spontaneous to offer some discount to the person for the reference. Alternatively, you can design some non-cash incentives or gifts for referring your business. This is a candid way to keep a constant touch with people, who have been once in your property. However, this requires to serve the customers with the optimum grade services, if you aspire to get their repeat visit or extrude any references from them.
These tricks will certainly enable you to market your properties better.